Do we behave rationally? You might be surprised how often our decision-making deviates from what is in our best interest. Behavioral economist Dan Ariely studies human behavior and decision-making. His experiments have led him to startling conclusions. We repeatedly and predictably make the wrong decisions in many aspects of our lives.” We may be rats in a maze for scientific study, but Dan Ariely puts a refreshingly human face on the scientific study of why we do the things we…
